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Strategic brand management : building, measuring, and managing brand Equity / Kevin Lane Keller.
Author
Keller, Kevin Lane,
Published
Upper Saddle River, N.J. : Prentice Hall, c2003.
Call Number
658.827 K29S 2003
Location
Songkhla
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Brand management / edited by Francesca Dall'Olmo Riley.
Published
Los Angeles : SAGE, 2010.
Call Number
658.827 B817 2010
Location
Songkhla
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Brand management : co-creating meaningful brands / Michael Beverland.
Author
Beverland, Michael.
Published
London : SAGE, 2018.
Call Number
658.827 B571B 2018
Location
Songkhla
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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln and Lars Thomassen.
Author
Lincoln, Keith.
Published
London : Kogan Page, 2009.
Call Number
658.827 L737P 2009
Location
Songkhla
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Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.
Author
Lalaounis, Sotiris T.
Published
Abingdon, Oxon : Routledge, 2021.
Call Number
658.827 L194S 2021
Location
Songkhla
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Sustainable branding : ethical, social, and environmental cases and perspectives / edited by Pantea Foroudi and Maria Palazzo.
Published
Abingdon, Oxon : Routledge, 2021.
Call Number
658.827 S964 2021
Location
Songkhla
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